Reading summaries Essay Example | Topics and Well Written Essays - 250 words - 2

Reading summaries - Essay Example It can be defined that people who belong to poor environment are suffering from various illness more than those people who are living in healthy environment. To stay healthy people should maintain its surroundings in a healthy manner. As per my understanding, people should avoid smoking as it is injurious to health. Smoking is very dangerous for the human health and causes several health related issues in the long run. It is observed that people who are smoking are affected directly and people who are living in such a polluted atmosphere are indirectly getting affected by the smoke poison. It is stated that not only smoking but also passive smoking is injurious for health. The consumption of the alcohol is harmful for the human health as well. The consumption of alcohol in an excessive rate is harmful for the health as stated and analyzed (LeBesco, 2012). By reviewing the articles, I can determine that the author explains bout the medical view regarding various diseases, which are caused due to obesity or fats. As per the â€Å"New Public Health† it can be described that obesity is the main focus of the medical industry in the present day era. Author in her study explains about the significant responsibilities of the civilized people who belong to society. As per my understanding the author wants create awareness to maintain the environment clean for living healthy (LeBesco,

Effect of Advertising in Brand Promotion Dissertation

Effect of Advertising in Brand Promotion - Dissertation Example with Established Businesses 34 4.3 Analysis and Discussion 37 5.CONCLUSIONS, IMPLICATIONS & RECOMMENDATIONS 43 5.1 Conclusions 43 5.2 Recommendations and Implications for Businesses 45 5.3Revisiting Aims and Objectives 47 5.4 Research Limitations 48 5.5 Areas of Future Study 48 5.6 Concluding Remarks 49 References 50 Appendix-I 55 1. INTRODUCTION In today’s competitive world, businesses can only survive if they communicate well to their customers. In the time when every other company is bombarding messages to the customers, one must not stay behind in the race of communication. There are several ways to communicate with the customers and where the product itself, the price and the place too communicates with the customers there are some specific communication tools available for companies to reach the target audiences. Promotion mix elaborates different ways via which a company can target its current and potential customers. These specific communication tools include advertisi ng, sales promotion, publicity / public relations and personal selling – the promotion mix. This paper focuses on advertising as a way to reach audiences where the major focus is on brand building and how it may help in promoting a business. The distinction between new and established businesses and the impact of advertising and branding on both a new and an established business is presented. 1.1 Background and Context Businesses focus on advertising and branding more than ever before; this is partly because of the increased competition. It has become important to stay visible in the time when every other business is advertising and promoting itself. Advertising and branding is the most beneficial and extremely vital for businesses. It is true that advertisements affect businesses; several authors and researchers have concluded that advertisement has the power to have an effect on businesses. Though not same, there is a close link between advertisement and brand promotion. Br ands are created over a period of time and advertising plays a crucial role in brand promotion; a common marketing strategy used for creating awareness of products, increase in sales and ensuring customer loyalty is brand promotion. Many businesses instead of promoting individual products focus on promoting the brands as a part of their corporate strategy; this is called corporate branding. Grime (2012, p. 146) defined corporate branding as â€Å"a consistent effort centered on the company as a whole†. The prime motive of brand promotion is to create customer awareness (Trehan & Trehan 2010); once established, the customer tends to purchase that product again and again which leads to customer loyalty. Brand promotion also

Media Coursework Essay Example for Free

Media Coursework Essay For my GCSE media coursework I have been asked to write about a television soap or series. I have chosen to write about the popular soap, Eastenders. Eastenders is a fictional drama soap about a small community living in East London. First I shall explain what a soap is. A soap is a television program that is all about peoples daily lives and the events that happen. Soaps are ongoing, contemporary dramas. Contemporary means that the plots and storylines are all based on on real life events that can and do happen to real people. Ongoing means the plot of the soap is held out over the episodes. Soaps can be split into different categories such as, countryside soaps, city soaps, or police soaps. Emmerdale is an example of countryside soap, Coronation Street, Eastenders, as city soaps, and The Bill as a police soap. The reason television soaps are called soaps is because the soap used to be advertised on the side of soap packets. Soaps always end with a cliffhanger. When I say cliffhanger, I mean that at the end of the episode the main plot finishes half way through. This leaves the viewers wondering what will happen next, so they watch the next episode. On the other hand, series have a different way of keeping the viewers interested. At the end of the episode they show you a sneak preview of what will be happening in the next episode. I dont think this is a good way to make sure you keep your viewers because its spoils the surprise. A series has a new main plot for every episode, the plot is introduced as the episode begins and finishes as it ends. Series always have smaller plots. The idea for these is for you to keep in the back of your mind, so you keep watching. The smaller plots are carried on over two or three episodes, like in soap. Another way they keep people watching is by letting newspapers and magazines inform their readers of the future storylines. I dont think they should be allowed to do this because most people would rather watch the soap without knowing what will happen next. It makes the soap or series more enjoyable. By doing this, it means more people watch so they get more money. Another Eastender makes its money is by merchandising. In other words, Eastenders produce product which have a connection to Eastenders and try to sell them. On the Eastenders website (www. bbc. co. uk/eastenders) they sell items such as, mugs, T-shirt, books etc. All of which have some connection to Eastenders. They may have a picture of a character of Eastenders written across it. Series are not ongoing. They usually have about 12 episodes, then switch with a different series. Series also have different categories, such as, city and countryside series, relationship series, police, crime and prison series, comedy series, and hospital series. Both soaps and series exaggerate the plot to make it more interesting and attract more viewers. We know that it doesnt really happen like that in life but we except and believe it to make the soap work, if we didnt they would be no point in watching. Like in Eastenders, the characters live in a fictional city called Albert Square in East London. We all know this place doesnt exist but we believe in it. Julia Smith and Tony Holland created Eastenders as a rival for Coronation Street. The first ever episode was transmitted at 7pm on the 19th February 1985. For the first eight years, Eastenders was shown twice weekly but on the 11th April 1994, it was changed to three episodes per week. Now, in the year 2002, the standard yearly output with four episodes a week is 208 episodes plus the omnibus repeat on Sundays. However, there are often additional episodes filmed throughout the year, increasing the figure to between 210 and 215 episodes. I think one of the reasons it was changed to four times a week is because that is how many times Coronation Street is shown. Eastenders is one of the most successful BBC programs in history and to date is topping the charts with viewing figures of 11. 2milion viewers per weekday episode, which is equal to 53% share of television viewing. Eastenders is mostly watched by people aged 25- 45 with 34% of the viewers fitting in that age group. Closely following is the under24s which make up 24% of the viewers. The remaining 42% of the audience are the over 45s. Over half of the viewers are female whilst only 33% are male and 12% of Eastenders audience are children. The reason for such a low percentage of children, I think, is because Eastenders is on our screens at round about 7:30pm or 8:00pm and stays there for roughly half an hour. Most children would be in or going to bed. Eastenders is transmitted for our enjoyment, every Monday, Tuesday, Thursday, and Friday with a repeat every Sunday. I timed an episode of Eastenders. The viewing time was 27:06:92 minutes and the credits were 00:31:38 seconds, which together, give a total o 27:38:25 minutes. This is slightly over the target length for Eastenders, which is 27 minutes and 15 seconds. The maximum is 27:40:00 minutes. I also timed an episode of another popular soap, Coronation Street. I found out that Eastenders is on our screens for about 1 minute and 30 seconds longer than Coronation Street. The reason for this may be that, Coronation Street has a commercial break, which Eastenders doesnt have. A plot is the main storyline of the program. It usually involves two or more of the characters. Currently, the main plot of Eastenders includes Phil Mitchell, Peggy Mitchell, Sonja Jackson, Jamie Mitchell, Lisa Fowler and her and Phils baby, Louise. In a recent episode, Lisa took her baby and fled to Portugal. Phil wasnt happy about this; after all she had taken his child. Phil followed her to find his daughter. In the last episode, Phil pulled up in a taxi and climbed out with Louise. The viewers were then expecting Lisa to get out, but then the taxi pulled away. Phil had returned. Without Lisa. People were very suspicious and refused to believe when Phil lied to them saying that he and Lisa had came to an agreement. He said Lisa was suicidal and they had agreed it was best for Phil to take the baby. We found out that this was a complete lie when Peggy, was unpacking for Phil and she came across two passports. One was Phils and the other was Lisas. Peggy knows he is lying but she refuses to believe it and keeps quiet about it. This is the main plot at the moment, it only involves a few characters, but it is interesting to watch. Other issues that have been in the plot of Eastenders include, rape, abortion, teenage pregnancy, homosexuality, drug addiction, prostitution, divorce, extra marital affairs, unmarried mothers, mixed marriages, murder, gambling, adoption, teenage runaways, Alzheimers disease, HIV/AIDS, drink driving and euthanasia. I think that it is a good idea to broadcast these issues because all these subjects happen in real- life and it helps people to learn about it and how to cope if it should ever happen to them. These issues could also be involved in the sub- plot. Sub- plots are just like main plots but they involve fewer characters and are just there for us to keep in the back of our minds. If soaps only had one storyline, it might not involve your favourite character so you might not be interested in watching. The most recent sub- plots in Eastenders are involving Ian and his wife, Laura. Laura is pregnant, but we all know it isnt Ians child because he has had a vasectomy. Steven, Ians son has found out that Ian is not his real dad and that his real dad doesnt even live in England or know he has a son. Sonja made her boyfriend Jamie, sneak into Phils pub to find Lisas passport. Soaps usually have about three or four sub- plots. This means only about half of the cast is actually involved in one episode. They are roughly 35 different characters in the cast, two of whom have been in Eastenders since the first episode. The two characters that have been in Eastenders since the first episode are Adam Woodyatt, who plays Ian Beale and Wendy Richard, better known as Pauline Fowler. Adam Woodyatt is my favourite character. He is 34 years old and was born on the 28th June 1968. He was born in Walthamstow. Adam is one of the few cast members to actually come from the East End of London. Ian Beale is my favourite character because he is a very believable character. This is because if you combine Adams wonderful acting with the skill of the scriptwriters, it creates a real, believable character. Also, Ian is nearly always written into the script. So far, Ian has been through divorce more than twice, bankruptcy, his wife tried to murder him, he has slept with a prostitute, told his old fianci e, Mel, that his child was ill just so she would marry him and his most recent plot is that his current wife, Laura, is pregnant but the child is definitely not Ians. Ian Beale comes across as a sneaky, sly, wimp and he likes to get his own way. He always seems to be plotting something but his plans never work. He is a bit of a failure. As a businessman, as a husband and as a dad. His business failed when he went bankrupt, he has been married three or four times and his son has left him, to go see his real dad. Ian does not seem like a nice man. The reason I like him is because I feel quite sorry for him. Everything goes wrong and I think he deserves something nice to happen. Underneath, I think he is really sensitive. He cries a lot, I must have seen him cry about 5 times, usually to do with his children. Ian is a character I definitely wouldnt like to be, because he has a hard life. However, the character I would love to be is Janine Butcher. The actress Charlie Brooks has the task of being Janine Butcher. Charlies date of birth is 3rd May 1981 and is originally from Barmouth, North Wales. Her first appearance in the soap was on 22nd June 1989 when she was only eight years of age. She was the third actress to play Janine Butcher. Janine is a fairly pleasant character although she is awful to the people she dislikes. I think she is greatly misunderstood. She likes to get her own way, and if she doesnt she really can be a frightful person to be near. She is also uses people. She once made friends with a man called Terry, just to get her hands on his money and have a job and a place to stay. But, I would still like to be Janine because she knows how to have fun and is very witty. Janine also knows how to take care of herself. These are the reasons I admire her. On a whole, I think Eastenders is really realistic because they dont exaggerate the issues too much unlike other soaps. It is also fun and easy to watch. It doesnt matter if you miss one or two episodes because it is so easy to catch up on the plot. I really enjoy watching Eastenders along with 53% of television viewing and I think it is one of the best soaps to watch.

Analysis of CAN Architecture

Analysis of CAN Architecture In 2016 there were 261.8 million cars registered as they are a pivotal part of the economy and peoples everyday lives. Cars were once all mechanically made with carburetors but after development of technologies cars are now running off of fuel injection. The difference between the two is that a carburetor controls fuel flow with mechanical bits that allow a certain amount of fuel to mix with air to go to the cylinders and fuel injectors use a pressurized rail system controlled by a computer with carious camshaft and crankshaft sensors. In the 1980s cars started using computers called the Engine Control Unit( ECUs), which control basic main engine functions such as airflow, fuel and spark. There are ECUs in every car on the road today because with a computer and a set of sensors, the ECU can dynamically tune the car live, increasing performance and lowering emissions. Cars do this with various sensors including Mass Airflow Sensors, temperature sensors, O2 sensors pre and post catalytic converter. The problematic issue arises from the fact that we went from computerizing basic components to computerizing everything. To understand the issue, look at the diagram below to go over some of the things that a typical ECU has control over. Further increasing risk, cars now come with embedded GPS and cellular chipsets connecting the car to the outside world. With everything interconnected, it would not be hard for a hacker to gain access to the whole system through one point in in the system. The way these components communicate is through the CAN bus. The CAN bus is a really bad system when it comes to security because everything is broadcasted on the CAN, requested or not. This is so when a component needs information from another, it doesnt not need to request it, it is always broadcasting so its efficient. Can you guess why thats a security issue? I will now analyze the CAN architecture explaining its design flaws. The CAN protocol was developed because before it was released, every computer component had to be connected with wires to each other, but with CAN bus, everything connected to that central bus and it reduced the wiring complexity saving weight and money. Another reason for its development was for emissions control, and because data is always broadcasted on the CAN bus, the car can dynamically adjust fuel/air ratios to get the cleanest burn with the least emissions. The CAN bus is really good at what it is designed for, but it was never designed for security. The main security flaws that need to be addressed first are unencrypted traffic on the bus, lack of decoupling and segmentation and no authentication of devices. The major security flaw is the lack of encryption, but it was designed purposely like this. It was meant to be lightweight and encrypting data would go against that, especially in the 80s when computing power was very slow. Today this is a critical flaw because the data can be sniffed. This would allow the hacker to sniff data packets, modify the CAN message and inject it back into the system. Another major flaw is the lack of decoupling and segmenting the CAN network. Since everything in the bus os connected to each other, it is possible to gain access to the whole system through something like the infotainment system. This could be devastating because new cars have electronic driven steering and ECU controlled brakes. The last main flaw is that the CAN interface has no authentication method for attached devices, meaning that a hacker can spoof messages and other parts of the ECU will react. For instance, if a hacker can spoof and broadcast a brake signal on the CAN bus, the brakes will activate without the drivers knowledge. These are just some of the concerns I came across during my analysis, but has anyone exploited the CAN bus yet? The answer is yes and its been done multiple times by various research groups. In 2010 researchers from the Center for Automotive Embedded Systems Security published a paper entitled Experimental Security Analysis of a Modern Automobile. They exploited vulnerabilities and discovered that it was possible to change a vehicles functions by injecting spoofed commands onto the CAN bus. They showed that an attacker could disable the brakes, the engine, and change the speedometer values (Koscher et al., 2010). This research was dismissed by many because its very unlikely that someone would have a wired connection to the CAN bus. The team responded with a follow up analysis in 2011 with the diagram below. The electric bolts represent possible points of entry into the CAN bus system. Then put emphasis on Telematics as those are ways to gain access wirelessly, dismissing the media and automakers claims that a connection isnt possible to a car without a wire. more recently in 2015, Charlie Miller successfully exploited a Jeep Cherokee remotely and injected spoofed CAN commands, without making any physical contact with the car. This was groundbreaking as it showed cars could be hacked from anywhere with an internet connection. This was the first time an automaker had to take action, as the Fiat Chrysler Automotive group had to recall more than 1.3 million vehicles. Essentially what Miller did was that he exploited the vehicles infotainment system which governs media and cellular functions of the car. The cellular functions is what caught Millers attention because it gave him a remote way into the car. From there he discovered that the communications system had a microcontroller connected to the CAN bus! This was his point of entry, using this door he got access to everything connected to the CAN bus, which we now know controls the entire car since everything in computerized. To access the car though, Miller had to exploit the vehicles cell ular microcontroller, which was supplied by sprint. All he had to do was port scan and find an open service port. According to sprint shortly after they patched this bug, any sprint device capable of 3g had access to this service port. Normally this port is entirely internal, but sprint did not make its scope private. Because of this bug, he used a 3G sprint device connected to his laptop to remotely gain access to the microcontroller and then the CAN bus. Just as we discussed in class, there is no perfect system and there is no single security solution. The recommended solution, although it might take a while to implement, would have to be encrypted data transmission, hardware backed or not; Device authorization protocols so outside devices cant spoof CAN bus commands; And decoupling/segmentation of the CAN bus network. As professor Kathleen Fisher said, the CAN bus is hopelessly insecure. it was developed decades before cars were connected to the Internet and lacks features to blo ck malware programs or reject commands from unauthorized intruders.

The Shark :: Literary Analysis, E.J Pratt

In â€Å"The Shark† by EJ Pratt, the poet tends to use â€Å"he† when referring to the shark. The poet also describes the shark in a way that leads us to think that the shark is a symbol representing war. The poet suggests this by using metal descriptions of the shark such as â€Å"sheet iron†, â€Å"three-cornered†, â€Å"knife-edge†, â€Å"tubular† and â€Å"metallic grey† (4-6, 10, 19-20). So it could be that the poet is doing this to associate the shark with weapons used as war alas the association of metal in the poem. In my version, the shark is â€Å"she† rather than â€Å"he†. This changes the meaning of the poem. The meaning that I am trying to send to the readers is how women tend to think of each other. In the original version, the poet associates the shark with metal description. In my version, the metal descriptions as mentioned above are now â€Å"pennant flag†, â€Å"silvery grey†, â€Å"kee n-edge† and â€Å"cannular† (4-6, 10, 19-20). Women are different from men. They do not use violence to solve matters, but rather they use their words and intelligence. When using these words, you can feel the change of tone from a harder tone to a softer one which is similar to the difference of violence and words. In line 15, the shark snaps at a flat-fish. In my version also line 15, the shark only glowers because females are not as aggressive as males. Females tend to look down upon other females just as the shark is doing in the poem. Throughout â€Å"The Shark† by EJ Pratt, the poet places a lot of effective diction such as â€Å"leisurely†, â€Å"stirred†, â€Å"snapped†, â€Å"flash†, â€Å"shearing and â€Å"lithely† (2, 7, 15,17,23-25). These words are effective due to their tone and meaning. Comparing â€Å"snapped† to â€Å"glowered†, â€Å"glowered† has a less dangerous tone (15). In my version, replacing all the effective diction changes the tone of the poem. In the original version, the poet describes the shark in a way that guides us to believe that the shark is an impenetrable, fearless and powerful creature using metal descriptions of the shark such as â€Å"sheet iron†, â€Å"three-cornered†, â€Å"knife-edge†, â€Å"tubular† and â€Å"metallic grey† (4-6, 10, 19-20).With the changes of the diction, the feeling is no longer there and now creates a feminine feeling of the shark, where the shark seems le ss terrifying due to different wording such as â€Å"lithely† to â€Å"slenderly† (24). In the original version, there is repetition of the word â€Å"leisurely† which is now â€Å"casually† (2, 25).

Capitalism vs. Communism :: Compare Conrast Comparison

Capitalism vs. Communism For many years the United States as looked upon communism as an evil and must not spread to other countries. The Cold War is a perfect example of this; we spent 40 years in terror due to this way of thinking. Now we understand that communism is not an evil just another way of organizing a country. Capitalism and Communism has its own ideas on how a government should run, whether it’s through advancement of people According to Minsky capitalism is not just the market economy, but it is also a financial economy (1). Minsky states that there are two sets of prices, first is the prices of current output, and second consist of the prices of assets (1). Capitalism is an economic system characterized by freedom of the market (essay.com 1). Capitalism is different from many other economic ideas by the fact that capitalism gives individuals freedoms with minimal government interference. In a market capitalist system, capital and land are private property (Haramis 1). From this enterprises can be formed by individuals by attaining land and equipment. An enterprise organizes and directs production. The United States is known as a post-industrials economy, this means that the United States is a service economy. There has been several different types’ capitalism that has influenced the world. First was Adam Smith’s idea about capitalism, which is proprietary capitalism. During this era of capitalism there were few corporations and probably none as we know them in our times (Haramis 1). The second form of capitalism is the progressive capitalist economy. In this form of capitalism, investment outputs are part of the current output (Minsky 2). Although capitalism has been through several changes throughout the years the capitalistic economy system has been the most influential economical as well as political system. Like capitalism communism also has many benefits for its people. First everyone has a job and is treated the same. Communism can be defined as an economic and political system in which facts of production are collectively owned and directed by the state (essay.com 1).

Interpersonal Communication in a Marriage

My name is Olevia Johnson and I am going to be giving you a little advice on how you should communicate with one another in your new marriage. I am going to address the way you should properly use interpersonal communication with one another on a healthy daily basis. I want to address in this letter: Understand how perceptions, emotions, and nonverbal expression affect interpersonal relationships. Define emotional intelligence and its role in effective interpersonal relationships. Evaluate appropriate levels of self-disclosure in relationships. Describe strategies for managing interpersonal conflicts. Understand the impact of gender and culture on interpersonal communications. In learning how to understand how perceptions, emotions and nonverbal expression affect interpersonal relationships I ran across this article and it stated , Schachner, Dory A. Patterns of Nonverbal Behavior (Fall 2005) Nonverbal behavior and sensitivity to a relationship partner’s nonverbal messages have important effects on the quality of interpersonal interactions and relationships. The abilities to encode, or express, and to decode, or understand, nonverbal cues are crucial to the communication of emotions (e. g. Ekman, 1988; Siegman & Feldstein, 1987) and are associated with mental health, social adjustment, and relationship satisfaction (e. g. , DePaulo, 1992; Noller, 1985). Encoding and decoding abilities are diverse and quite variable, being affected by social context and interactants’ social roles (Snodgrass, 1985). They apply to a variety of content domains, including personal dispositions, behaviors, internal states, interpersonal intentions, self-presentational strategies, and social relations (Bernieri, 2001). – . Emotional intelligence and its role in effective interpersonal relationships. Bridgepoint Education, (2011) para2. 5 Emotional intelligence is a set of skills that can be learned. We can improve our emotional intelligence by increasing our awareness of emotional issues and improving our ability to identify, assess, and manage our feelings. Emotional intelligence is something that we use to communicate with others and without it we could not be able to understand what others are saying to us and the emotions that they are using to explain to us what is wrong what is just going on in their lives and the lives around us. When evaluating of levels of self-disclosure a lot of people feel very uncomfortable about certain things they tell a person it could be that they don’t trust a person enough to disclose this type of information or they just want to be more private than others. In chapter 7 (Bridgepoint Education, (2011) Para 5. It states that Most of us willingly give people some types of information such as name and the town in which we live. However, would you give someone your street address? Your phone number? A credit card number? The answer to these questions is usually â€Å"It depends. † Decisions about self-disclosure are often based on how well you know the other person, your predictions about how he or she will react to the information, your judgment about why he or she needs to know the information, and your assumptions about what he or she will do with the knowledge. In other words, you must know someone well enough or be comfortable enough with him or her to be able to predict how the listener will respond. You must trust the other person not to take advantage of the information you share. We do not disclose to everyone we know in the same way. You may have some information you are willing to share with everyone, some information you would be willing to share with a close friend, some information you would share only with your spouse or significant other, and still other information that you might share with a close friend but might not tell your family. John and heather these things that you should think about when you are discussing your love life among others these things can harm a marriage , especially the beginning . Now I would like to discuss strategies for managing interpersonal conflicts, it has always been important to manage the way the relationship of you and another person communicates. You can do this by addressing a problem in the relationship early on. In chapter 9(Bridgepoint Education, (2011) Para 5 it states that you can do this by Your knowledge of the other person and how he or she might react to such displays should govern whether you use any of these methods. Remembering the positive things about your relationship when you are in conflict can often allow you to work out differences and have a utually satisfying resolution that preserves a happy relationship. You can also often prevent conflict by using the other interpersonal communication skills discussed in this text and increasing your awareness of your own communication behaviors. Are you unconsciously creating potential conflict situations through your use of threatening language? Is your nonverbal behavior at times dominee ring or overbearing? Do you get overly emotional during conflict situations? Paying attention and modifying your behavior, checking your perceptions with other people, practicing effective listening skills, and using the skills of emotional intelligence can all be useful means of preventing or diminishing conflict. Also, resist the temptation to judge others when they do not communicate as well as you would like and try to be tolerant and accepting of the behavior of others when they explain things in more detail than you need, they talk too slowly, or they ramble. These are key things to remember whenever you and your mate or having a bad day I might say , or something did not go right for the other one. I want you guys to understand the impact of gender and culture on interpersonal communications. In the Journal of Social psychology it states that the research on gender differences is quite extensive (Burgoon, Buller, & Woodall, 1989; Hayduk, 1983). Observed differences between males and females typically are attributed to the more affiliative and/or submissive sex roles of women in a society relative to men (Eakins & Eakins, 1978; Henley & LaFrance, 1984); presumably, such roles lead women to establish closer proximity to others, to use a more direct body orientation, and to be more receptive to the use of touch than men are. In fact, studies have confirmed that (a) female dyads interact at closer distances than do male dyads (Aiello & Jones, 1971; Evans & Howard, 1973; Mehrabian & Diamond, 1971), (b) mixed-sex dyads tend to be more proximate than male dyads (Baxter, 1970; Cook, 1970; Evans & Howard, 1973), (c) women allow closer approaches from others than men allow (Dosey & Meisels, 1969; Patterson & Edinger, 1987; Willis, 1966). d) the body orientations of women interactants are more direct than those of men (Jones, 1971; Mehrabian & Friar, 1969), (e) female and mixed-sex dyads use touch more than male dyads (Elzinga, 1975; Hall & Veccia, 1990; Henley, 1973; Jones, 1971; Major, 1982; Stier & Hall, 1984), and (f) in mixed-sex interactions touch may be initiated more by males (Henley, 1973; Heslin & Boss, 1980; Major & Williams, 1980) or by either gender depending on factors such as culture (Shuter, 1977), type of touch (Hall & Veccia, 1990; Jones, 1986), or age of interactants (Hall & Veccia). In other countries as well, similar results have been obtained (Shuter, 1976, 1977; Sussman & Rosenfeld, 1982). These types of facts are things that you should consider as an interracial couple and try to always defeat the odds Those are just some of the topics I wanted to address with you so on the rest of your marital journey you can just love one another with less conflict. This is why I felt the need to address the way you should properly use interpersonal communication with one another on a healthy daily basis. Good Luck,